Most enterprise AI initiatives stall at the same point: the demo works, but in production, the model gives answers that are technically correct yet practically useless. The bottleneck is rarely the model itself. It is the context fed into it.
Context engineering is the missing layer between raw enterprise data and reliable AI execution. It determines whether an AI assistant has the exact organizational context, permissions, and domain constraints required to complete real business tasks.
Organizations that master enterprise context engineering build AI systems that can be trusted with mission-critical workflows.